Dear Business Owner,
If you’re interested in a no-nonsense way to stand out and rise above your competition so you can sell more of what it is you sell with less stress and more predictability, and without busting your bank account, you’re in the right place.
High Impact Marketing is my twist on direct-response marketing, updated and tweaked for the Main Street-type business owner who sells either products or services – face to face.
The High Impact Marketing Club creates business stability, financial peace and more freedom to do what you want because it gives you the tools and strategies to elevate you above the competition both next door and online.
Members of the High Impact Marketing Club strive to become the #1 trusted, respected and most sought-after provider, of what it is they do, in their community.
If this resonates with you, keep reading to discover a unique opportunity I have built around my 20+ years of helping business owners and a unique community of smart entrepreneurs – all focused on applying High Impact Marketing to their businesses.
Why Am I Doing This?
My love of Main Street business started in the 1970’s with my summer stays in Wilkes-Barre, PA visiting my grandparents.
My grandfather, Mark Flanagan and who I called Pop, was a second-generation pharmacist and owned Flanagan’s Drug Store where he and my grandmother toiled six days a week, filling prescriptions, selling helpful products and serving their local community.
During my visits, I would go with them to open the store and then stay with them while they worked their typical nine-hour day.
These care-free days were spent exploring Wilkes-Barre and raiding my grandparent's the candy aisle. Decades later, I can remember these fond memories as if they happened yesterday.
Another memory I have is how hard my grandparents worked in their store, and while they provided a good life for their kids, running the store was a job. I remember how he would come home, fix himself “a highball” and seek out his lounge chair and TV until it was time to go to bed.
My Pop inspired me because he worked for himself and even at my young age, I admired this; but he also saddened me because he worked and toiled so hard just to make ends meet. Pop worked up to the day where he had a fall, was hospitalized and eventually died from complications.
My grandfather epitomized the statement of working in the business and not on the business. His lack of effective marketing and advertising tools and systems meant the business was worth little, and instead of a golden egg, my grandmother was left with a mountain of bills and debt.
Seeing just how hard he and my grandmother worked and how little they had to show for their effort, planted a burning desire to help business owners like them from the grind and struggle of merely existing.
Today, inspired because of my summers spent at Flanagan’s Drug Store, I love helping Main Street business owners thrive and create something much more than just a job.
I get to wake up every day to do something I love. I get to inspire business smart, action-oriented business owners, to do the things that inspire them.
Enabling business owners to go from good to great results is the most satisfying thing in the world to me. I’ve been doing it since 1998 and it’s truly a WIN-WIN opportunity.
My members get to build a stronger, more profitable business and I've been able to provide an amazing life for my family.
I'm very lucky that I'm doing something that I love.
Personally, I feel called to help more Main Street business owners experience the power of High Impact Marketing, which is why you are receiving this invitation to join me as a charter member of the brand new for 2018...
The World of Marketing is Awash
in Hype and Academic Mumbo-Jumbo
I get you might be skeptical of what I am sharing with you here, but if you know anything about me, you know I am different. When it comes to marketing your Main Street business there a unique spectrum of information and resources available to you.
At one end there is the self-proclaimed marketing guru and at the other end there is the academic theorist.
Unfortunately, for years now, so-called “marketers” have misled and taken advantage of business owners (ever notice when the next shiny object appears, they all jump on the “hype-train” and off they go, until the next one appears). These people are dangerous to your business and can easily cost you unnecessary time, money and stress.
While academic theorists don’t have evil intentions, their advice and theories may be harmful to business owners because they confuse and intellectualize things way beyond what is necessary. I cannot tell you how many marketing books I have bought where I’ve stopped reading after a few chapters because they confused me. Often, they are packed with confusing charts and formulas that truly don’t help make your phone ring or your door swing.
High Impact Marketing is different.
High Impact Marketing focuses on unique tools, system and strategies for ATTRACTING, CONNECTING, WOW’ING and REMEMBERING your ideal lead, prospect and customer.
Each month the High Impact Marketing Club brings you practical ideas you can use to dominate your market and crush the competition.
I will stimulate thought and provoke action, which is the greatest service I can offer you as a member. I’ve helped thousands of business owners and I know I can help you.
Simple. Focused. Easy to Use.
The High Impact Marketing Club is not a training course, or a collection of stuff packed in three ring binders that do nothing more than take up space on a bookshelf.
The High Impact Marketing Club is a living, breathing opportunity to connect with me and other smart Main Street business owners each month.
I believe in the less is more approach when it comes to taking your marketing results from good to great.
This doesn’t mean doing less marketing, but instead is all about doing more of the essentials, but don’t worry, I will be your trustworthy guide showing you exactly what to do.
The High Impact Marketing Club is built around these valuable member-only benefits:
The High Impact Marketing Letter is a monthly, printed newsletter I send directly to your trusted mailbox. This is awesome for you because you'll have something physical you can hold in your hands, highlight, mark-up and easily refer to whenever you need to.
Personally, I find all the distractions of sitting at my computer a bit annoying and I much rather sit in my favorite comfy chair, grab a beverage, kick back and soak in the knowledge of an “old-school” newsletter.
Besides, if you’re like me, you get excited to receive something you are looking forward to in your mailbox – and the High Impact Marketing Letter will not disappoint.
The High Impact Marketing Letter is a different type of business newsletter than you may be familiar with. Each issue of the High Impact Marketing Letter, will focus on a single, big idea I believe is important to you in 2018 and beyond. This single topic focus will help you stay focus and more importantly take action. In fact, over the years, the marketing education that you'll receive in these pages (if you apply them) will allow you to reap huge rewards in the form of profits from your business.
And what do I ask from you in return for my expert tutelage in the art of High Impact Marketing?
First, I want you to study and learn from what I bring you. And secondly... dare I say it...
I want you to take action!
That's right, I want you to use this powerful material to make more profit in your business and tell me and the rest of the High Impact Marketing community about your results.
Who doesn’t remember the childhood excitement of opening a box of Cracker Jack in sole anticipation of discovering what the toy surprise was inside? Or having your parents buy a box of Fruit Loops, not because they were good, but because of the free gift contained in the box?
I think business owners should be able to rekindle that same feeling, which is why every High Impact Marketing Club member will get a surprise “Cool Tool” every month; and while they might not be as fun as a decoder ring or a toy car, they will boost your next marketing or advertising project.
High Impact Marketing Cool Tools are downloadable “profit boosters” you can quickly and easily use in your business.
This is BIG and is only available to High Impact Marketing Club members. Open Mike Idea Jams are monthly real-time opportunities to ask me your marketing-related questions and get my 24 years of experience focused on your business.
These live, interactive webinars are a unique opportunity to bring High Impact Marketing members from around the world into a private question and answer forum.
An Invitation to IGNITE Your Profits
I want to ignite a powerful, electrifying surge in your cash flow and double or even triple your marketing results.
I want to help you attract more of your ideal customer (or client/patient/student) and extract more profits from your marketing.
I want you to become a High Impact Marketing Club member!
So, don’t miss out – you have NOTHING TO LOSE!
If you are not completely satisfied with your High Impact Marketing Club membership you may cancel at any time, and we will immediately terminate your membership and you will not be charged again. There are no refunds on previously paid membership fees and you can cancel your membership at any time from within the High Impact Marketing Club member site.
Thank you and I look forward to seeing you inside the Club!
Founder, High Impact Marketing Club
Mike Capuzzi is a speaker, author and marketing consultant who has literally helped thousands of entrepreneurs, business owners and marketers all around the world improve their marketing with his unique take on direct-response, high-impact marketing and copywriting. Learn more about Mike at www.MikeCapuzzi.com.
"Mike Capuzzi’s advice isn’t just practical, insightful, and useful – it’s actionable. If there was one reason that someone wouldn’t receive at least 10 times their investment with Mike, it could only be that they didn’t take action."
Sukuma Avery's Entertainment LLC
"I’ve been using Mike’s marketing strategies for over 3 years now and I do that because Mike knows how to help any type business create high impact marketing that actually works. What I love about what Mike teaches and offers is he makes it so simple.So if you’re looking for marketing strategies that really work on and offline you need to look at what Mike Capuzzi offers."
Reserve Analyst Software
"I've been following the messages and ideas of Mike Capuzzi for several years now. I appreciate Mike's thoughtful approach in the information and value he offers with his products. I very much look forward to High Impact Marketing!"
"High Impact Marketing that makes all the difference in making us stand out and get results! Thanks Mike!"
"Mike is an extremely smart marketer and shares his knowledge and expertise freely. He always gives open, honest feedback and great advise. He will give you a totally new level of understanding marketing. Mike really knows how to put together a very informative and content rich newsletter that will put a lot of money back into your pocket."
Languages International, Inc.
"Women business owners are frantic, trying to do the constant balancing act of running a business and running a family. Mike Capuzzi brings two valuable benefits for women business owners. First is brevity. He gets to the point in a style that is quickly understandable so that the idea can be implemented effectively without my needing a science degree. The second is a deep pool of fresh marketing ideas. When I turn my attention to marketing, there is little angst about what innovative thing would be suitable for our marketing. I just check out the latest from Mike Capuzzi and again with little effort, implement it and move on to the next thing on the unending to-do list. Thanks, Mike!"